Setting the Course for Growth
Positioning – Market Behavior – Brand Strategy
Change & New Business
Sales & Field Service Management
Viable Concepts & Efficient Implementation
Sales Strategy for the Market
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Sales Communication with the Market
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Success in the Market
B2B Communication to Seal the Deal
Win the Client’s Heart, Mind & Loyalty
Enthrall, Activate & Orchestrate Partners
Commit Your Staff to Growth: Goal Alignment, Skill & Conflict Management
Best in Partner Sales
Maximize Turnover Synergies
Powerful Expansion of Distribution Channels
Strategic Partner Selection
Efficient Partner Management
Joint Campaigning & Market Entry
Programs, Incentives, Support: Commit & Motivate Your Partners
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B2B Communication
Compelling Arguments & Emotional Appeal
Communications Strategy: Tonality, Style, Wording, Imagery & Design
Enticing & Sound: Highlight Your USPs, Benefit Promises & Claims
PR & Marcom: Featured Articles, Op-Ed’s, Case Studies & Collaterals
Customer Approach: Telesales Guidelines, Mailings & Newsletters
Events: Roundtables, Kick-offs & Keynotes
Sales Organization
The DNA of Sales Succes
Efficient Processes, Seamless Workflows & Clear Responsibilities
Smooth Integration of Back & Front Office
Full Distribution Chain Alignment from Sales Management to Field Service Teams
The perfect mix of Famers & Hunters for Sales Departments
Sales Campus
Performance Trainings for Sales Teams
Advanced Skills for Farmers & Hunters
Practice in Verbal & Non-verbal Communication
Camera Training with Recording, Rehearsal & Debriefing Session
Motivation, Confidence & Techniques for Engaging with Difficult Clients
Leadership Coaching for Sales Managers
Change: Effective Methods how to Set, Promote & Push New Goals
Commitment: Techniques how to Commit & Enable Your Staff to Aim Higher
Monitoring: Real-time Performance Measurement & Enhancement
Brand Strategy
Brand Strategy
Private Labels, Trademarks & Retail Brands
Sub & Core Brands
Brand Development
Brand Attributes & Personality
Graphics, Visuals, Wording & Positioning
Brand Launch & Campaigning: Game Plan & Implementation
Brand Awareness & Recognition
External Brand Communication: Multi-Channel
Internal Brand Communication: Excite Staff & Partners for Your Brand
Corporate Behavior in line with the Brand Personality
New Business & Change Management
Internal & External Change Communication: Staff, Partners, Investors, Clients, Stakeholders
Information Policy & Inspiration: Cultivating Staff & Stakeholders as Allies in Change
Mastering „Corporate Slack“: Techniques to Engage with Sceptics & to Win Naysayers
Conflict Settlement: Individual & Group Meetings to Mediate Controversies over Change
Conflict Prevention: Techniques to Negotiate, to Compromise & Convince
Team Building: Kick-off Events, Workshops & Feedback Channels
Business Pact between Staff & Management: Binding Agreements on Requirements, Expectations & Fulfillment
Ratcheting up Revenue
A Sure Plus in Revenue: Cross- & Up-Selling
Identifying Potentials for Extra Revenue: Portfolio, Client, Partner & Market Analysis
Tapping Additional Sales Potentials: Service & Product Enhancement; New Offerings & Bundles
Portfolio Upgrade & Added Business Value: Cross- & Up-Selling with Partners
Sales Force & Field Service: New Technologies & Strategies (Tablets, Cloud, Digitalization) for Proactive Selling
Marketing & Marcom: Communications & Collaterals for Upvalued Offerings
Go2Market
Mapping The Road to new Client Segments
Kick-off Workshop: Paving Your Way to Additonal Outlets & Lucrative Business Areas
Game Planning: Defining Timeframes, Process Steps & Milestones for Your Go2Market
Focus: Full Alignment & Smooth Interaction of all Departments Involved (HR, Sales, Marketing, Finance, Channel Management)
Success Guide: Compiling a Practical Runbook (To-Do-List) From Start to Finish
Success Recipe: Our Support by Your Side – Step by Step until the Objectives Are Met in Full